IMMI
2022
UI/UX, Motion, Sound
Fueled
AMGI Studios are an independent animation technology company that specialise in world class animation and gaming. They comprise of tech veterans and animators from the likes of Pixar, Disney and Dreamworks. We were approached to bring their vision of an iOS app to life.
Challenges
AMGI asked us to integrate their AR technology into an easy-to-use experience for creating and sharing short films with a 3D avatar of users' faces. The design had to highlight face recognition and tracking advances, while remaining intuitive and playful enough for a younger audience.
Process
We created a child-friendly look with a gentle palette, playful icons, and universal design patterns akin to similar short-form video services. To add delight without overshadowing the AR tech, we included lively animation. After UI approval, I designed a custom sound package with a magical, Disney-inspired feel. The aim was to enhance the experience while keeping the focus on the app’s technology.
Reference based animation
Custom Sounds for IMMI
End video
Render video
Video rendered
Character swap transition
Change character
Pick up clip
Drop clip
Delete clip
Outcomes
To sit in front of ex-pixar employees and ask for feedback on animation was a humbling but incredible experience. Our goal of creating a pick-up-and-go product with an intuitive interface was well received by AMGI, and the app continues to be a worldwide success today.
Acknowledgements
User interfaces and branding were a collaborative effort, with special thanks to Emily Cressey and Catherine Hopkins.